Privacy Policy

Omellu respects your privacy and is committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit www.omellu.com, place an order, or otherwise interact with us.

Omellu sells exclusively to customers located in the United Kingdom.

1. Who We Are

Omellu is operated by:

E-commercer Sales e Coelho Promoção de Vendas LTDA
CNPJ: 38.476.922/0001-42

Registered Office:
Avenida Paulista, 171 – 4th Floor
Bela Vista, São Paulo – SP
01311-904
Brazil

Website: https://www.omellu.com
Contact Email: support@omellu.com

For the purposes of the UK GDPR,
E-commercer Sales e Coelho Promoção de Vendas LTDA acts as the Data Controller for personal data collected through this website.

2. Information We Collect

We may collect and process the following personal data:

a) Information You Provide

  • Full name

  • Email address

  • Telephone number

  • Billing and shipping address

  • Order details and purchase history

  • Customer service communications

Payment information is processed securely by authorised third-party payment providers and is not stored on our servers.

b) Information Collected Automatically

When you use our website, we may automatically collect:

  • IP address

  • Device and browser type

  • Operating system

  • Pages viewed and browsing behaviour

  • Cart activity

  • Cookies and similar tracking technologies

c) Information from Third Parties

We may receive information from:

  • Payment processors

  • Shipping and logistics partners

  • Website analytics providers (e.g., Google Analytics)

  • Marketing and advertising platforms

3. How We Use Your Information

We process personal data to:

  • Fulfil orders and deliver products

  • Provide order confirmations and updates

  • Respond to customer enquiries

  • Improve website performance and user experience

  • Conduct marketing communications (where consent has been given)

  • Prevent fraud and ensure transaction security

  • Comply with legal and regulatory obligations

4. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Contractual necessity (to fulfil your order)

  • Legal obligations (tax and accounting requirements)

  • Legitimate interests (fraud prevention, service improvement)

  • Consent (for marketing communications where required)

You may withdraw consent at any time.

5. Sharing of Personal Data

We may share your personal data with:

  • Secure payment providers

  • Shipping and fulfilment partners

  • Customer service platforms

  • Analytics and marketing service providers

  • Regulatory or legal authorities when required

We do not sell, rent, or trade your personal data.

6. Cookies

We use cookies and similar technologies to:

  • Ensure website functionality

  • Remember user preferences

  • Analyse website performance

  • Support marketing and advertising efforts

You can manage cookies via your browser settings. Disabling cookies may affect website functionality.

7. International Data Transfers

As Omellu is operated from Brazil and uses international service providers (such as Shopify), your personal data may be processed outside the United Kingdom.

Where such transfers occur, we implement appropriate safeguards, including:

  • Standard Contractual Clauses

  • Contractual data protection commitments with service providers

8. Data Retention

We retain personal data only for as long as necessary to:

  • Fulfil contractual obligations

  • Meet legal and regulatory requirements

  • Resolve disputes

  • Enforce agreements

When data is no longer required, it is securely deleted or anonymised.

9. Your Rights Under UK Data Protection Law

If you are located in the United Kingdom, you have the right to:

  • Request access to your personal data

  • Request correction of inaccurate data

  • Request erasure (where applicable)

  • Restrict or object to processing

  • Withdraw consent for marketing

  • Request data portability

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact:

📧 support@omellu.com

We will respond within the timeframe required by UK law.

10. Children’s Privacy

Our website and products are not intended for individuals under the age of 16.
We do not knowingly collect personal data from children.

11. Data Security

We implement appropriate technical and organisational measures to safeguard personal data.

However, no online transmission is completely secure, and users should exercise caution when sharing personal information online.

12. Updates to This Policy

We may update this Privacy Policy periodically.
Any changes will be reflected by updating the “Last updated” date above.

13. Contact Information

If you have questions regarding this Privacy Policy or your personal data, please contact:

Omellu
Operated by: E-commercer Sales e Coelho Promoção de Vendas LTDA
📧 support@omellu.com